Ascensio

Description

Hired by Ascensio Creative, I developed a social media package that included an animated logo for Passionfruit Podcast, as well as two event flyers and a hero video for Baddies Golf Club.

Project

Ascensio

Year

2024

Tools

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe Premiere Pro

Passionfruit Podcast

Custom typeface and animation to be used as a logo and title-card for Passionfruit Podcast.

As a podcast built on the foundation of the Asian American lifestyle, the Passionfruit brand focuses on helping immigrants chase their dreams and build successful businesses. To present this as a graphic, I honed in on the idea of being "built from the ground up" by creating an animation that constructs itself.

Static

Animated

Baddies Golf Club

Video editing/coloring and event flyer design for Baddies Golf Club social media accounts.

With this package, the goal was to attract younger clients that go against the grain of traditional golfing. To achieve this, I utilized rebellious, grunge aesthetics found in modern media to create a grittier brand voice that would appeal to the youth.