NRG apparel

The NRG Esports production team asked for a friends and family apparel collection that would refresh the NRG brand look while retaining values of competition, family, and energy. The goal was to create subtle, everyday graphics that gamers could resonate with that still captured the essence of Esports. My assignment was to create a spin-off of the classic NRG logo with a modern twist.

The result is a collection of t-shirts, hoodies, and a bomber jacket based on the ideas of an FPS crosshair and DNA. The Y2K lettering and crosshair is a subtle nod to shooter games and competition. Additionally, the stretched lettering and left side of the crosshair are elongated to mimic movement and energy. The "DNA," on the other hand, pays homage to the classic gaming term of being "built different." Along with this reference to competition, the use of DNA also serves to represent NRG's commitment to its family and fans.